The importance of competition of the "Regional Food" as a development potential

This thesis deals with the competition "Regional food" and its link to the development and promotion of the regions. The main aim of this thesis is to suggest a method of use of food products awarded in the competition "Regional food" for development and advertisement of regions. Another aim is to offer measures and activities that can be taken into practice, that could be helpful for the competition itself in the future development. The first part of this thesis is aimed on theoretical relationship in examined issues. It is described the meaning of the regions, possibilities for development connected to tourism, labeling food products in the Czech Republic and also information about the most spread brands in Czech that state their quality and origin could be found there. The second part of the thesis provides quantitative research between the residents of Central and South Bohemia and qualitative restricted research between producers of awarded food products. Both parts of the research, qualitative and quantitative, are aimed on perceiving and valorizing the award Regional food. In the conclusion are suggested the ways how to use awarded food products for the region development and also pointed out ideas that could be helpful for Regional food competition in its future development